Timeline Vodcast | Fairness and Justice in Women’s Sports

Women’s participation in sports has grown significantly, with female athletes now making up 40% of global sports participants. However, deep-rooted inequalities persist, particularly in pay, sponsorship, and media representation. While social media engagement with women’s sports has increased by 18.5%, they still receive only 15% of total sports media coverage.

Historically, progress has been slow, with milestones like the inclusion of women in the Olympics in 1900 and the passage of Title IX in 1972 helping to advance gender equity in sports. Yet, challenges remain, including pay disparities limited sponsorship deals, and persistent discrimination that deters women from reaching elite levels.

In this episode, we discuss how ethical debates surrounding fairness in women’s sports continue to evolve, particularly with the inclusion of disparities in access to training facilities, and the impact of maternity policies on career longevity. Some sports organizations have introduced regulations to ensure fair competition, but inconsistencies remain. Additionally, media bias and unequal endorsement opportunities further widen the gap between male and female athletes. Addressing these concerns requires policy changes and a shift in societal attitudes toward the value of women’s sports.

Join us to promote fairness and justice, sports institutions must implement equal pay policies, increase sponsorship opportunities, and prioritize media visibility for female athletes. Greater investment and advocacy are essential to ensuring women’s sports receive the recognition and financial backing they deserve. By fostering an inclusive and equitable environment, the sports industry can create a fairer playing field for future generations of female athletes.